Lucky 7's
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Lucky 7's •
Brand Alterations
The goal for Comets Giving Days was to take pre existing branding and reinvent it for this years theme. With this being the 7th year of Comets Giving Days our theme was “Lucky 7’s”. Design assets and marketing collateral would follow this theme incorporating visual cues such as playing cards, dice, and poker chips. This campaign went on to help raise over $2 million in gifts in just 2 days.
Pre existing Comets Giving Days logo and branding.
Updated logo for 2023 drawing inspiration from the famous Las Vegas sign
Comets Giving Days Toolkit
A comprehensive toolkit given out to our digital ambassadors to help promote our big day. Guidelines and best practices for social media, text, and email marketing are laid out in this document. Live links are given to individuals to have access to different design elements to include in their own marketing collateral.
Toolkit
Digital Assets
Promotional and templated assets distributed to digital ambassadors. 3D rendered lucky 7’s assets were heavily prominent throughout these deliverables.
Printed Assets
Physical promotional assets to give to our perfect donors that give back to the university. These include branded playing cards, cookies, poker chips, and personalized thank you notes.
Paid Advertising
Promotional graphics designed for paid advertising leading up to comets giving days.
Photography
